Business and Management

Social Media Marketing Truth and Lies

Social Media Marketing appears to be the newest buzzword for anybody looking to maximize their online presence and sales, but is Social Media Marketing (SMM) all it's cracked up to be? To discover more details about social media marketing you may check here

Social Media Marketing, Truth and Lies

S.M.M firms are now springing up all over the place nowadays and they're telling anyone who will listen about how incredibly important social websites such as Facebook Twitter and YouTube are to your organization but, for the typical small to a medium-sized company, does advertising to social networks actually live up to all the hype?

Is spending a small fortune on hiring an SMM company actually worthwhile? And has anyone actually done their research on this until they hired somebody to install their Facebook business page?

Some SMM organizations are setting things up like Facebook company pages (that are free) for $600 to $1,000 or more and telling their customers they don't need a site because Facebook is the largest social network on the planet and everyone has a Facebook account.

Now while it might be true that Facebook is the biggest social network on the planet and yes, Facebook's members are potential customers, the real question is are they really purchasing? Social networking marketing firms are all too pleased to point out the advantages of social media such as how many men and women use Facebook .

I sat next to some SMM "expert" in a company seminar who had been spruiking to anybody who came within earshot about the awesome advantages of preparing a Facebook company page for the small business (together with him of course) and selling on Facebook.